SaaS — Sorry as a Service
A parody spot for a fake SaaS company that automates the one thing you can't outsource: a real apology. Designed to look indistinguishable from a genuine product ad, then let the absurdity surface on its own. Each shot is built around a different technique.
I designed the logo as an asterisk: the footnote symbol. It's the mark that shows up next to a promise and points you to the fine print. For a company that automates apologies, that fits. Every "sorry" it sends comes with an asterisk.
It also reads as the AI-brand sparkle used across generative tools now. That's on purpose: SaaS wants to look like a product you'd trust.